Joshua Blackburn, who I met during Clerkenwell Design Week, recently launched The Artful Project with his partner Rachel Hotchkiss, selling limited edition contemporary photographic prints.
They spotted a gap in the market for affordable prints, either framed or unframed at incredibly reasonable prices (starting from just £75).
No need to go to a standard shop selling run of the mill and mass-market pictures to be seen everywhere any more. You can now buy something of value from a living artist which very few other people will ever own.
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