I hardly ever actually stay over in a London hotel but do like to visit them (it’s part of the consultancy work I do) so, continuing my occasional series on London hotels, here’s one I personally felt really comfortable in.
You know how brands aim to appeal to a certain demographic? Well, much as I object to being categorised, the Hoxton has me sussed. And I’m not the only one as this brand is now rapidly expanding internationally. After the first one in Shoreditch, Hoxton Holborn is next in line.
It’s a given that the bar and restaurants are always busy as they are easy places to meet up and reasonably priced. They also have The Apartment, a flexible space for events, meetings etc. with its own kitchen and meeting spaces, fabulous for a party. The weekly running club (for non-residents) was just coming in to drop stuff off when we were there.
Rooms are small and simple (why would you want to spend much time in them when there is so much going on downstairs?) but with everything you need and full of nice little touches.
I noticed that the colour scheme echoed the roofscape outside
and the wallpaper shows local London scenes.
They exhibit work by local artists but haven’t called me just yet.
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