It’s always interesting to see how a brand, established in 1653(!) refreshes itself to remain current. My parents had a couple of Royal Delft vases so I grew up appreciating that very particular shade of blue that typifies the company.
Now, whilst I like blue on white, I don’t just want to buy historical pieces and I’m not the only one. We all know that an understanding of the requirements of current and future markets is a major factor in the continuing survival of traditional companies as has been demonstrated by successful brands such as Burberry and Thonet, to name a couple.
Blue D1653 has combined the use of the company’s traditional painting skills with contemporary shapes.
All the traditional products are still there but new designs such as these are regularly added to the collection.