The home ware market in the UK is mature and competitive so I was interested to see a new brand, Also Home launch their first retail collection earlier this year at Home.
The quality of mark-making was what caught my eye with the ceramics (see below) getting me onto the stand.
Anna Smith, the designer, has experience working for named brands and this is the first time the team has produced their own label collection, using their expertise to source from all over the world.
It’s an easy, relaxed collection that would fit into most homes and I look forward to seeing how it develops.
Leave a Reply